SEO refers to search engine optimization. It has evolved in the virtual world as an independent domain. The main function of seo is to examine the working of algorithms and the things that people search over the Internet. This is done to increase the relevance of a website. If you wish to make your website or blog effective then it should contain seo-rich content that would make it appear at the top of any search engine. You can make your business successful online through seo-rich content at your blog or website. You also need to keep your data updated to make it more relevant. Apart from being very cost effective, this marketing strategy can certainly enable you to promote your company in the best possible way. All you need to know is what is seo?Users browse the net for some information. Informative blogs or websites serves a double purpose as they attract the end users by providing their desired information which then slowly leads the user to their services or products. Need to know more regarding what is seo and why is it so relevant for a website? There is no doubt to the fact that without making your business online you can’t run your business effectively. If you ignore this marketing strategy then you might be ending your business. This is because your customers may need to approach you online and if they are unable to find your services there then they can prioritize some other company which has presented its business attractively online. A popular study has also shown that almost 85% of people use search engines over the Internet for information or for buying any product. Now, due to huge traffic on these search engines you need to make your company’s website appear among the top 20 links on any search engine. In this way only you can gain success in online marketing.While you are seeking an answer to the question what is seo, you need to learn about blogging too. Blog is also a sort of website that contains entries in a chronological order. Typically, individuals create these blogs for expressing their ideas and thoughts by combining certain images, links and text to their blog. However, the increase in its popularity has driven a lot of people towards blogging. As a result, most companies also consider blogs as a helpful medium for promoting their business as it attracts a large number of audience. Such blogs provide information on different topics that are indirectly related to the services and products of the company too. However, the content of the blog should be seo-rich and updated frequently. Blogs prove to be the best tools for boosting visibility on different search engines.Hence, after learning what is seo, all you need to do is to move towards online marketing and make your business global by reaching millions of customers at a time. The virtual world has made it easier to earn money as it proves to be a very effective marketing tool online. If your website or blog contains relevant information and is optimized to attract your target audience then your business will develop extensively online.